Today’s customer experience is multi- and cross-channel and must be consistent throughout the customer journey. Each contact point must generate value ; if it doesn’t, there is no point in investing in high-street shops.
Diversifying and tailoring the way you interact with your customers is the best way to encourage buying, increase average customer spending and build customer loyalty.
Benchmarks and retail tours
Customer journey value chain analysis (web – web to store – store – store to web)
Innovative service design and service diversification before, during and after sales (web – store – web to store – store to web) as well as client satisfaction impact assessment, customer retention and repeat purchases
Concept store development (brand identity and values, product range / merchandising, services, client journey, workstation ergonomics etc.), including alternatives to fit chosen distribution models (flagship, pop-up store, franchise, etc.)