Our beliefs

  • Local distribution cost is the only factor that should determine:

  • which distribution model to choose (owned retail outlets, pop-up store, franchise, indirect distribution, online, etc.)
  • where to open a shop (town, area) and how (high street, maison boutique, appartement boutique, etc…)

Our capabilities

  • Develop scoring methods on catchment areas tailored to target households’ potential penetration rate increase for direct distribution and indirect distribution

  • Construct business cases to help decide the right distribution model