Club Med – Direct travel agency network, France (41 outlets, 150 staff, 350 M€ turnover)
Transform direct agency network to make it more productive and innovative.
Results over 4 years :
- New shop concept designed and implemented across 60% of the network. Result: more consistent with the brand’s codes, use of new digital technologies and good customer experience in villages
- Network optimisation: several closures, relocations and new openings, including franchise takeovers
- Innovative concept launch: Maison Boutique in Lille (Street level, rue Basse)
- Opening of first ever Appartement Boutique in Paris (Upper floor, 125 avenue des Champs Elysées)
- Increased conversion rate, higher average customer spending and greater percentage of additional services sold
- Time optimisation, including the development of an outgoing-call campaign focused on relationship building and transactions, and the organisation of sales initiatives focused on key shopping areas
- Organisation and rationalisation
- Launch of a new variable-pay structure consistent with strategic priorities
- Structuring and implementation of a training programme; identification of high-potential employees; and career paths for salespeople and managers
“Commitment, pragmatism and professionalism”
“Over a period of seven years Olivier was responsible for many of our transformation and optimisation projects which he executed with commitment, pragmatism and professionalism. He successfully and efficiently performed the task I gave him, i.e. to transform our direct travel agency network in France, in a particularly difficult economic and geopolitical context” Sylvain Rabuel – CEO Business Units Club Med France, Benelux, Switzerland & New Markets Europe Africa
A change management expert
“Through his leadership skills, Olivier successfully mobilised his teams to start the strategic transformation of Club Med’s travel agency network in France. As a result the network became more productive and benefited from an improved geographical presence and an innovative and digitalised boutique concept. As a change management expert, Olivier helped sales teams to act as true, nimble and proactive commercial entrepreneurs” Laurent de Chorivit – VP Sales , Club Med France
