PUIG – Sales and Marketing Department (Retail Sell-Through) Spain
Optimise the organisation of the Sell-Through Department in Spain (80 outlets, 190 staff)
Results :
Definition of its vision and ambition for the whole network
Rationalisation of line management, including the removal of one hierarchical level
Regionalisation review to create outlet clusters which are consistent in terms of business volume and geographical area
Overhauled the variable-pay system
Overhauled and simplified the business management system, based on YTD information and assumptions for the current year.
Identified a pool of coaches
Rethink and optimise my commercial organisation
Working with Moon-by Consulting was a significant moment for me: in no time at all they helped me rethink and optimise my commercial organisation, develop a clearly visionary and ambitious roadmap based on relevant operational transformation pillars, and redesign my variable-pay structure. The result was better engagement from my teams and naturally improved performance. Moon-by Consulting is a key business partner for improving the performance of distribution networks
